Marketing | Comms | Branding
I have built and led marketing and communications teams for global brands including Chubb Fire & Security, Otis and Carrier. I developed and launched products and services, created and refreshed brands and marketing tools, and led lobbying campaigns - everything you would expect from a 20+ year global career.
I now take on interim assignments particularly around M&A communications, and advise on branding and marketing. If you want a deeper look at my career path, you need to head to LinkedIn.
Is it time to give your business a boost with a fresh brand identity? I work with Phil Percival on branding projects and together we can help with brand strategy and design.
If you just want a chat, some creative thinking or a full review of your branding, marketing or communications programmes, please get in touch.
Example project: Howden
Howden, a leading global provider of mission critical air and gas handling products, was acquired by Chart Industries in 2023. My role at Howden was to lead internal and external communications for the acquisition of CPI, a multinational business, in 2022.
I developed and implemented a plan to inform and engage all stakeholders before and after the acquisition, including PR and customer briefings through to Town Halls, scripts for leadership videos, creating intranet sites and Yammer channels.
Effectively an extra pair for hands for the global communications team during a peak of M&A activity, I also created a standard playbook with tools and templates that could be used in future acquisitions. Employee surveys indicated that having a dedicated resource on this strategic and complex acquisition had delivered an improvement in engagement compared to earlier acquisitions. Investing in translations, maintaining a regular cadence of communications, publishing people-led stories and opening up feedback loops all proved valuable in this programme.
Example project: Eviosys
Consulting for a US private equity firm, the goal of this assignment was to support the acquisition of a European-based business and the launch of a new brand for a global leader in the metal packaging industry.
I developed a communications plan to engage employees, customers and suppliers leading up to the transaction closing, and for Day One itself. I audited existing communications channels, proposed tactics and wrote materials for the business to deploy globally.
Whilst my role was principally strategic, I also got my sleeves rolled up and prepared scripts for videos and Town Halls, carried out UAT on the new website and wrote copy for the website and LinkedIn.
In preparation for their new life as an independent company under PE ownership, I coached the incumbent marketing team in corporate communications including a proposed strategy to deal with any future crisis communications. I guided the selection of agencies for their new website and PR activities. The new brand was launched in September 2021 and the press coverage reached all targets with an overwhelmingly positive tone.
Eviosys was merged into Sonoco in 2024 and rebranded again in 2025.
Phil Percival
Graphic Designer | Creative Director
Phil is an experienced creative with a passion for branding. His agency career includes Wolff Olins, Brand Union and Landor and his roles took him from Manchester to Madrid, Singapore to South Africa, Dubai to Doha and back to Manchester.
Career highlights include designing the Kiss FM logo, learning how to wrap a logo around aircraft for Royal Jordanian and Jet Airlines, and placemaking projects for Burj Khalifa and Checkpoint Charlie.
Phil was part of the founding team of Moovin Festival and since returning to Manchester has freelanced for small businesses, DJs and authors.
Phil kindly works pro-bono for Victoria Baths and has assisted a brand refresh, photoshoots and the creation of a suite of art prints, the 2024 Annual Report and the 2025 calendar.
Take a look at Phil’s extensive portfolio and contact him directly for any brand design or graphic design projects.
© Copyright. All rights reserved.
We need your consent to load the translations
We use a third-party service to translate the website content that may collect data about your activity. Please review the details in the privacy policy and accept the service to view the translations.